The Partners Corner is a platform intended to facilitate the use of and sharing of marketing and communications tools developed by Solar Impulse and by the Partners amongst themselves as it concerns promotional activities surrounding the project.
The Partners Corner enables Solar Impulse Partners easy access to a wide range of audio visual and multimedia products, press communiqués, fact sheets on the project and marketing and communication support mechanisms.
Specifically this includes a communications tool box :
- ADVERTISING BOARDS AT VENUES
- PRINTED MATERIAL
- EXHIBITIONS
- MEDIA DOCUMENTATION AND PRESS RELEASES
- PROMOTIONAL MATERIAL
- PICTURES
- AUDIOVISUAL PRODUCTIONS
- BEST PRACTICES IN PROMOTIONAL ACTIVITIES
The Partners Corner will serve to:
- Implement closer links to communications executives within Partner organizations
- Define processes at the start of an initiative to ensure operational efficiencies
- Help Solar Impulse being more proactive and integrating Partner needs and priorities at the outset of launching a communications initiative
- Enhance the collaboration with Solar Impulse’s graphical agency, thereby guaranteeing consistency in the message distribution
- Develop new tools for general use by all Partners and customized tools for specific individual needs
- Provide turn-key solutions for specific type of events i.e. film screening
- Define a clear process of cooperation in terms of new production and validation deadlines
